- How full is your diary for your business?
- Do you know what you’ll be doing in three weeks’ time?
- What about three months?
- Are you chasing clients or are clients chasing you?
Many of you might have heard of the idea of being oversubscribed, and having a waiting list for your business, and how you can manage that. I saw great example of this last week.
Sophie and I went to a very nice restaurant in London, Clos Maggiore. It’s quite a unique place, but it was a perfect example of being oversubscribed, maintaining it, and the benefits that it has for your business.
There are three seating areas in the restaurant.
There’s a general area at the front and a private room upstairs that you can hire. Then, there’s what they call the conservatory, which is a lovely space in the back, but there are only seven tables. Six of the tables can seat four people and there’s one table that can only seat two people. Very romantic setting. Quite a unique space.
What they have is a waiting list.
If you want to book for say, six-thirty, seven o’clock, primetime for a restaurant, then you need to book six months in advance, if you want to sit in the conservatory. On top of that, if you do book six months in advance and then cancel within 24 hours of showing up, or don’t show up at all, they will charge you £25 per person for not showing up.
They’ve got a very long waiting list.
People want to go. People book months and months in advance, and they even charge you if you don’t show up.
You might think, “Well, that won’t work in my business.”
Well, if it could work for a restaurant, then I’m sure you can find a way for that to work in your business.
We use this principle in our business. We fill a waiting list, and we only release spaces or take on clients on a cycle, not just all the time.
That generates a waiting list. It generates anticipation, but it also makes it a lot easier for us to manage the business because we could look out ahead and say, “Okay, in the next three months these are the projects we’ll be working on.” It means we can be much more focused in our work. Very few distractions, and we deliver a much better service for our clients.
Have a think about that. If you haven’t yet, read Daniel Priestley’s book on the subject, called Oversubscribed, I would highly recommend it.
Have a think.
- Just pick a couple of hours, and try and brainstorm
- Try and work out how can you become oversubscribed
- How can you have a waiting list?
If you have any questions, leave a comment below. We are happy to chat.
Author: Pieter K de Villiers
Pieter K de Villiers is slightly obsessed with systems. The systems and process automation he builds for small businesses are transformative, to say the least. Pieter is a Co-Founder of Barefoot Digital and the Amazon best-selling author of “Barefoot Business: 3 key systems to attract more leads, win more sales and delight more customers without your business killing you”.