Google Announces It Will Charge You Twice As Much

Google Announces It Will Charge You Twice As Much

Google has announced that your AdWords campaigns will be able to spend up to twice the average daily budget to help you reach your advertising goals, like clicks and conversions. On the face of it, Google looks like it is going to take twice as much from your...
Call Only Ads Update

Call Only Ads Update

Getting an inbound phone call from a prospective customer is second only to a face to face meeting as far as getting new business is concerned. Couple that with the fact that, for most companies using AdWords, at least 50% of their audience is on the move and using a...
So, Tell Me Again, Exactly What Is It You Do?

So, Tell Me Again, Exactly What Is It You Do?

…that’s a question often asked of business owners but, equally as often, answered incorrectly. We have a very nice client who has had some significant challenges with her website developers who created her new website. She’s in retail, and the new website is an...
How To Fine Tune Your Paid Traffic Targeting

How To Fine Tune Your Paid Traffic Targeting

You know that if you visit websites such as Amazon, Boden, Charles Tyrwhitt, Jo Malone, Bobbi Brown Cosmetics, Lakes Cottage Holidays, Prima and the like and you look at specific products; you’ll almost certainly be followed around the internet by those products for a...
A Picture Says a Thousand Words?

A Picture Says a Thousand Words?

So a Carousel Must Speak Volumes “Another year over and a new one just begun,” said John Lennon, and, looking back – what a year it was for Google AdWords with hundreds of algorithm changes and some massive user interface changes. And 2017 looks like being more of the...