5 – It has to be tracked and measured

5 – It has to be tracked and measured

7 Immutable Laws of Marketing Campaign Success – Part 5 It has to be tracked and measured Most small businesses run their marketing campaigns on a gut feel. We did some marketing. Are we busier? Great, let’s do more marketing. This is an extremely inefficient...
4 – It has to be fully integrated

4 – It has to be fully integrated

7 Immutable Laws of Marketing Campaign Success – Part 4 It has to be fully integrated With all the digital platforms available today, email, Google, Facebook, Instagram, Twitter etc, it can seem as if there are a myriad of different marketing techniques and...
2 – It has to be relevant

2 – It has to be relevant

7 Immutable Laws of Marketing Campaign Success – Part 2 It has to be relevant This leads directly on from Step 1. Once you’ve identified who your ideal target audience is, you need to ensure you are placing the right message in front of them, at the right time....